9 Reasons Why Thousands of Thick-Coated Dog Owners Are Switching to This Cooling Mat (And Swearing They'll Never Go Back)
By Sarah Mitchell | 
If you own a Husky, Malamute, Samoyed, Great Pyrenees, Bernese Mountain Dog, or Newfoundland, you already know the truth: summer is brutal on your dog.
Not "a little warm" brutal. The kind where they abandon their bed, refuse to eat, and spend every afternoon pressed flat against the coldest tile in the house, panting like they just ran five miles.
Here are 9 reasons owners of these breeds are making the switch this summer.
Your Dog Isn't "Just Hot." Their Body Is Trapped Inside a Coat Built for Negative 40.
Breeds like Huskies, Malamutes, Great Pyrenees, and Bernese Mountain Dogs carry a dense undercoat that traps heat against the body, even in summer. Their primary cooling method is panting, and when temperatures climb above 85 degrees, panting alone can't keep up.
That's why they're on your kitchen tile right now. Their body is searching for any surface that pulls heat away faster than their coat allows.
You've Already Tried Everything. None of It Worked for a Dog This Size.
Be honest. How many of these have you already tried?
Ice cubes in the water bowl. Gone in five minutes, panting unchanged. Frozen towels that soaked the floor and warmed up before you sat back down. A kiddie pool they splashed in for ten minutes and then went right back to the tile. Frozen Kongs. Great distraction. Did nothing for their core temperature.
And if someone told you to shave their coat: do not do this. A double coat insulates against heat AND cold. Shaving removes UV protection, risks sunburn, and the undercoat never grows back the same way. It makes overheating worse.
If you've tried a gel cooling mat from Amazon, you already know how that ended. Punctured in two days, or it warmed up in twenty minutes and your dog went right back to the bathroom floor. None of these were designed for a dog generating this much trapped heat. They were built for dogs that get "a little warm." That's not your dog.
Most Cooling Mats Score a 0.2. This One Scores 0.37. That Gap Changes Everything.
The cooling industry uses a measurement called a Qmax score to rate how fast a fabric transfers heat away from the body. Most cooling mats on the market score around 0.2. That's enough to feel cool when you touch it with your hand. It's not enough for a thick-coated dog.
The Mawden Cooling Mat scores 0.37. That's an 85% faster rate of heat transfer. And it doesn't just feel cool for a few minutes. The fabric continuously pulls heat away from your dog's body for as long as they're lying on it. That's the difference between a surface that stops working in twenty minutes and one that actually gives your dog relief all afternoon.
A Cooling Mat That Actually Fits Your Entire Dog. Finally.
Most "large" cooling mats aren't. Your dog hangs off the edges, and the two areas that need cooling most, the chest and the belly, end up back on the warm floor.
The Mawden Mat comes in five real sizes from XS to XL, with the XL built for dogs 80 to 130+ lbs. Your whole dog. On the mat. Actually getting cooled.
No Water. No Gel. No Chance Your Dog Shreds It by Wednesday.
No refrigeration. No gels that puncture the first time your dog digs at the surface. No complicated setup.
The cooling comes from the fabric itself. It starts working the moment your dog lies down and keeps working until they get up. Machine washable. Air dry. Done.
✓ Non-toxic, eco-friendly materials. Safe for daily, all-summer skin contact.
✓ Non-slip base. Stays put even when your dog army-crawls across it in their sleep.
✓ Available in 4 colors: Blue, Grey, Pink, Coffee.
The First Sign It's Working? The Panting Stops.
Dogs who pace, pant, and constantly shift often settle faster once they cool down comfortably. Owners typically notice it within the first 48 hours:
- Slower breathing
- Longer naps
- They choose the mat over the tile, on their own
The panting stops. The restlessness stops. They actually rest.
Crate. Car. Patio. Their Cool Spot Goes Where They Go.
Lightweight and portable. Roll it up and take it anywhere your dog goes and heat follows.
No cords. No power source. No water. Just a cool surface that works instantly in the living room, the car, the crate, at the campsite, or beside your bed.
This Isn't Just Discomfort. It's Four Months of Your Dog's Life They're Not Getting Back.
Think about what summer actually looks like for a thick-coated dog without proper cooling. It's not one bad afternoon. It's an entire season of diminished quality of life.
Less energy. Less appetite. Less willingness to play, to walk, to engage with your family. They withdraw. They hide on the bathroom floor. They stop being the dog you know from October through April.
Every week without a solution is another week your dog spends managing heat instead of living their life. Summer is already half over. The question isn't whether this is worth trying. The question is how many more days you're comfortable watching them lie on that tile floor, panting.
60 Days. If They Don't Rest Better, You Pay Nothing.
Most competitors give you 14 days. We give you 60.
Put the mat down. Watch your dog. If they don't visibly rest more comfortably, slower breathing, longer naps, less pacing, you get a full refund. No questions. No hoops.
Don't Make Them Survive Another Summer. Give Them a Cool One.
Don't let your dog spend another week overheating and unsettled. A cooler dog is a calmer, happier dog.
See If Your Size Is Still Available →
We Built Mawden Because Our Dog Deserved Better Than Another Summer on the Kitchen Floor.
We're more than just a cooling mat company. Mawden was started by dog owners who watched their own thick-coated dogs struggle through summer after summer and couldn't find a single product that actually worked for breeds this size, with coats this dense.
So we built one.